Your hotel, earning what it should.
We manage your rates every day - reviewing, adjusting, and capturing demand so you don't have to think about it.
What's Included
The complete revenue function. One team. Every day.
01
Dynamic Pricing
Reviewed and adjusted. Twice a day, every day.
Your rate gets looked at twice daily - not once a week. We factor in what your compset is actually charging, how fast you're picking up, and what the system recommends. Weekends get three pricing rounds a day from a dedicated team. Every change is logged.
02
Inventory Control
The right rooms in the right channels.
Every week we decide where your rooms go. When you're filling fast, cheap OTA channels get cut and minimum stays go up so you don't sell a peak night for one night only. When you're slow, we open broadly and push deals. You're never leaking rooms to the wrong buyer.
03
Occupancy vs. ADR
We price to your philosophy, not ours.
Some owners won't go below a certain rate. Others want heads in beds. We ask at the start and build your strategy around your answer. When we call, you'll hear your numbers framed the way you think about your property - not the way a textbook says to.
04
Revenue Forecasting
Built from two years of data. Reviewed every two weeks.
We build your annual budget from two years of actual booking history, broken down by channel and segment. Then we check forecast vs pace every two weeks. Group blocks get reviewed weekly - so a block that never materializes doesn't make your pickup look better than it is.
05
Rate Parity
Daily scans. Manual checks twice a week.
If one OTA is cheaper than your website, guests book there instead of direct. We scan every channel every day and run manual checks twice a week. When something's off - a promo that fired wrong, a currency gap, a sync error - it gets corrected the same day.
06
Revenue Strategy
Every night of the year has a plan.
We build your annual strategy before the year starts - rate ceilings for peak, packages for shoulder, floors for compression nights. Every month is mapped months in advance, so decisions are never made the night before.
Inside the Product
See the tools your team works in
Client Results
"We were on one OTA. Atica got us onto 9 channels in two weeks - direct bookings went from zero to 17% of revenue."
Ravi V.
Owner - 2 properties, Georgia
Atica vs. other revenue management
| ATICA | Other revenue management | ||
|---|---|---|---|
| Standard | Premium | ||
| Digital Channel Strategy | |||
| Digital Channel Performance Acceleration | |||
| Digital channel performance acceleration | Yes | No | No |
| Content review and revamp (OTA, brand & GDS) | Yes | No | No |
| Opportunities, new campaigns & features (OTA, brand & GDS) | Yes | No | No |
| 3rd Party Relationship & Coordination | |||
| Lead OTA market manager relationship | Yes | No | No |
| OTA dispute management | Yes | No | No |
| Revenue Management | |||
| Revenue strategy implemented like full-time staff | |||
| Rate & inventory adjustments | Daily | No | Weekly |
| Competitive rate shop report | Daily | No | No |
| Rate & inventory recommendations, incl. city event calendar review | Daily | Monthly | Weekly |
| RMS implementation and monitoring | Daily | Monthly | Weekly |
| Rate parity review | Daily | Monthly | Weekly |
| Comp Set Analysis | |||
| STR review & strategy calls with a dedicated revenue manager | Weekly | Monthly | Weekly |
| STR compset & reverse compset review | Quarterly | Annually | Annually |
| Performance Review & Strategy | |||
| Pricing / rate code structure analysis | Weekly | Yes | Weekly |
| Business and channel mix analysis & strategy | Weekly | Yes | Weekly |
| Historical booking review | Yes | Yes | Weekly |
| Future pace & pick-up analysis | Twice a week | Monthly | Weekly |
| Special event strategy | Yes | Yes | Yes |
| Corporate & Groups Strategy | |||
| RFP strategy & pricing recommendations | Weekly | Monthly | Weekly |
| LNR analysis & strategy | Weekly | Monthly | Weekly |
| Group strategy, pricing & group block review | Weekly | Monthly | Weekly |
Before You Sign
Questions owners ask us first
Checking rates and managing revenue are different jobs. We run a structured daily cycle - morning audit, midday pace check, evening yield - because that's when the money moves. Your GM runs your hotel. We run your revenue.
Most clients see measurable RevPAR movement within 30–60 days. First 7 days: PMS access, channel setup, compset mapping. By week two, rates are actively managed. By day 30, your first performance report.
No. We connect to Cloudbeds, Mews, Clock PMS, WebRezPro, and most brand PMSs remotely. No new tech. No front desk disruption. Onboarding takes 48 hours.
We know them. We work inside IHG Merlin, Wyndham RM, Choice Advantage, Hilton OnQ - within brand rules. We maximize what's available in the system you're already in.
- 1Discovery call
- 2Onboarded 7 days
- 3Revenue by day 30